Social Media Manager

Seaport Entertainment Group

08/2024 - Present

• Collaborate with internal teams to design and implement a social media strategy that will achieve identified business goals

• Create detailed social media project plans, timelines, and budgets

• Execute all aspects of social media plan, including live event coverage, influencer strategy and community management

• Act as a support in-house copywriter for marketing which includes email, web and print marketing pieces

Social Media Stragetist and Content Producer

Freelance

04/2024 - Present

• Develop and execute social media campaigns that align with brand identity and business objectives.

• Manage content calendars, ensuring consistent posting across multiple social media platforms.

• Collaborate with clients to craft innovative and engaging social creatives that drive engagement.

• Use data analytics to adjust strategies and optimize performance across Instagram, TikTok, and more.

Manager, Social Creator Network

BDG

04/2022 - 02/2024

• Collaborated with editorial and creative teams to plan timelines for social campaigns.

• Built out and execute TikTok strategy for lifestyle portfolio including Bustle, Elite Daily, NYLON Magazine, The Zoe Report, and Inverse.

• Curated vertical video library for social and marketing usage.

• Identified methods to optimize assets per social platform and monitor performance.

Assistant Manager, Social Media and Brand Partnerships

trestique

06/2021 - 05/2022

• Developed and implemented paid and organic social strategy across all owned and operated social channels.

• Administered campaign analytics weekly, monthly, and quarterly.

• Monitored customer insights, industry trends, and platform best practices.

• Engaged key influencers for organic and paid social campaigns.

  Press:

  GRIN | How brand love led to 250%+ Black Friday Sales Increase

  Social Ladder | Q&A: Dayna Lawrence, trestique’s Social Media Head

Intern, Digital Platforms Production - Late Night

NBC Universal

08/2020 - 05/2021

• Produced and edited bios for A-List celebrity guests on The Tonight Show.

• Developed daily marketing strategy for The Tonight Show, Late Night with Seth Meyers, and A Little Late with Lilly Singh's owned and operated digital platforms.

• Updated Apple News stories daily.

Intern, Social Media

amika

05/2018 - 03/2020

• Built data-driven social reports for the @amika and @amikapro Instagram accounts to suggest best practices.

• Compiled mailing list for monthly product sends and coordinated shipments with the warehouse.

• Created documentation and toolkits to guide members of branded programming.

• Organized and maintained slack channel for engagement among micro-affiliate partners.

Writing:

Beach Wave Fails And How To Avoid Them

Intern, Social Media and Editorial

Simply Audree Kate

11/2017 - 4/2018

• Identified the target audience and developed marketing strategy for the launch of the "Fashion Fundamentals" online course and ebook.

• Managed editorial calendar and optimized engagement on blog posts by identifying publishing times with high traffic.

• Cultivated relationships with brands and products to feature editorially.

• Managed daily posting on all platforms: Instagram, Twitter, pinterest, Facebook, and Snapchat.