Influencer Marketing and UGC
trestique
As the sole member of the brand’s social media team I was tasked with relaunching the trestique Instagram, TikTok, Facebook and Pinterest accounts, re-imagining their brand identity alongside their sustainable packaging rollout in September 2021. I increased the social growth rate across all channels by 15% over a period of 9 months by using advanced data analysis tools to identify our target community and engage key influencers that spoke to trestique’s new audience.
Case Studies
GRIN | How brand love led to a 250%+ Black Friday sales increase for this sustainable beauty brand
SocialLadder | Q&A: Dayna Lawrence, trestique’s Social Media Head
BDG
In my time as BDG’s Creator Network Manager, I maintained a network of 50+ creators who pitched videos to go live across 6 branded TikTok pages: Bustle, Elite Daily, NYLON Magazine, Inverse, The Zoe Report, and Scary Mommy. I interviewed each candidate, negotiating salary and content usage terms, then approving or editing their pitched video concepts. Over the course of 2023, my team drove a total of 25 million views across platforms. I regularly connected with representatives of Instagram and TikTok to align on tentpole moments, as well as wrote a weekly newsletter sharing social trends, sounds and hashtags to maximize engagement. These newsletters ultimately fueled the creation of the video content that maintained TikTok accounts with a combined total of over 12M followers.
Case Study
DigiDay | How BDG grew its TikTok channel as one of the first ‘serious’ publishers on the app